Networking: what is it and why is it important

Networking is a word that is used a lot nowadays; networking this, networking that. It’s almost used so much that the meaning gets lost. The gist seems to be: it is something you should be doing, and doing a lot. Networking is actually pretty simple, and yes, we agree that you should be doing it! So read on to find out what it is, why it’s important, and how you can start networking now.

Image of people networking

What is networking?

Networking, to say it simply, is meeting and forming contacts with other people in your field of business. More specifically, it is used to form business relationships and to identify, create or even go through with business opportunities.

Building your social capital

Your social capital is basically your social network. And no, I don’t mean your Facebook or Instagram handle, or the movie; it is the people you know, the relationships you form, and the actions you do with and for each other.

Why is it important?

In today’s world, business and otherwise, networking has become extremely important. It might even be essential. Professional networks can lead to more business opportunities and might even further professional statuses. Networking often includes forming relationships with other people in your field or doing similar things as you; this means that you might even find out about job opportunities through your networking contacts.

How do you network?

You are always networking – whether you know it or not! You probably have contacts through your family, your friends, and your classmates. Even staff, lecturers and alumni are important sources of contact.

Obviously, many of us are still students and are not even close to having any foot forward in the business industry. Many of us are not even close to being fully able to cook ourselves dinner; how do you expect us to network when we don’t know what we want to do with our lives? While this is true, the idea and concept of networking is what is important here.

Image of colleagues networking

Where can I network?

There are a few scenarios where you can apply networking, for example at an internship. If you are working as an intern, you have the opportunity to meet other interns as well as learn from the employees already working at the company. Plus, if you ace your internship and make a really good impression, you will have created contacts that you can re-visit. Maybe in a year you would want to work there again, or after you graduated you may want a full-time job at the same place you interned at 2 years before.

Another example is societies. If you are part of a university society or organisation, the opportunities are being thrown at you! Not only are societies great for having a great time and completing your university experience, you also become part of a community. Many societies nowadays are very ‘legitimate’; they, in turn, have connections to businesses and other organisations. If you are a writer for the student newspaper, you might have opportunities to network with the local paper, then the city paper, and maybe even a national paper. You never know. Or, if you are part of a volunteering group, you might meet people involved in NGOs. The possibilities are endless, right?

There are also sites that are specifically for networking, like LinkedIn. LinkedIn is really helpful because you can find people with similar interests or work experience as you. Moreover, you can also see the profiles of professionals who’s career you admire or want to follow. This can give you insight into people you should be meeting or steps you should be taking in your own life and student career. Facebook is also another networking site; after all, all your 500 friends have some sort of purpose, right?

 

So, there you have it. Networking isn’t as scary as it sounds, and it’s not only for professionals in the work space. You can easily network with fellow students, in societies, or at internships. Those are just a few examples; networking can be applied to almost any social situation! Now go out there and make some new contacts! (You’ll thank us later).

Do you have any wise words on networking? Let us know!

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